“In the Trenches…With the Producers”
by Kathryn Arnold – Entertainment Expert Witness
I often receive inquiries from around the world on how best to go about obtaining film financing. Projects come in all shapes and sizes – a wide array of genres, varying budgets and an assortment of experience levels. In every case, the biggest questions are: How do I put together financing for a movie? What elements need to be attached? Where does the money come from?
To get an accurate picture of what is going on in the industry today, I reached out to good friends who work on all sides of the equation as producers, financiers and distributors, both on the foreign and domestic front. The first interviews in the series are with Cindy Cowan and Jonathon Dana who have been in the trenches for many years as producers, financiers and distributors, and have a vast amount of experience to pull from. Let’s pull back the veil a bit and take a look at what is happening on the streets of independent filmmaking.
KA: Cindy you have been a producer, financier and distributor, what is your background….
CC: In 1995 I co-founded Initial Entertainment Group (IEG) with Graham King. During my time as president, we had a good run that included: an Emmy nomination for Rent-A-Kid starring Leslie Neilson; Emmy, Golden Globe and People’s Choice nominations for If These Walls Could Talk; a United Nations Award for Savior starring Dennis Quaid; and we produced the Oscar winning Traffic starring Michael Douglas. We also did Very Bad Things and Robert Altman’s Dr. T & the Women.
In 1999, I sold my two-thirds stake in IEG to Splendid Films and started Cindy Cowan Entertainment where I produced Scorched, and Fifty Dead Men Walking. (For a full bio please go to Cindy Cowan)
Jonathon you have an MBA in marketing and a Ph.D in Organizational Behavior, and are considered one of the pioneers in the industry. How did you get involved in the film industry?
JD: I entered the movie business right out of school in 1971 and my first feature film, the documentary “Sandstone” was released successfully in theaters in 1975 and was recently profiled on The History channel. I served as Director of Acquisitions and Development at The Samuel Goldwyn Company, President of Motion Pictures and Television at the Atlantic Entertainment Group, and President and CEO of specialized distribution company Triton Pictures. I’ve had some luck with some prize-winning films at both Sundance and Cannes, and have been involved with such dramatic films as "The Spitfire Grill," " Patty Hearst," "Palmetto,” "Wish You Were Here, and "Noel"; comedies including "Valley Girl","Teen Wolf," "Drowning Mona,” and “Scorched;” foreign language films "Toto the Hero", "The Hairdresser’s Husband," and "Soldier of Orange"; and feature documentaries including "A Brief History of Time," "Hearts of Darkness: A Filmmaker’s Apocalypse,"
Currently I serve as Executive Producer on movies, or Consulting Producer, and also occasionally I will serve as Producer’s Representative on movies which other people produce and I then organize the distribution and supervise the marketing, usually world-wide. (For more information please go to Jonathon Dana)
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